Essential Knowledge for a Successful Business

by Clem Wehner

Working too hard and not making enough money?  Whether you are just starting or have been in business for years, this program will help you make and keep more money.

In this information-packed class, you’ll learn essential financial and legal considerations to successfully operate your business and stay out of trouble. Some of the topics include: The all-important financial elements of business and why you will fail if you don’t understand them. Determining your cost of sales and estimating general expenses. Determining your markup and how much to charge. How much you can pay yourself and not kill your business. How to manage the financial health of your business.  Controlling cash flow to avoid stupid money mistakes. Using projections to avoid money surprises. How to know if you can afford employees. Business employer taxes, insurance, worker’s comp, and benefit costs.

Clem’s 13 alternatives to reduce employee costs.  What pricing structure is best for you. How to figure package prices, ala-carte pricing, and other approaches. The 21 lessons about pricing we learned the hard way.  How other photo businesses in PPA are doing. All about business taxes. Understanding the IRS definition of  “in business”, and why that’s so important to you. The 31 things to show your “business intent” to an IRS auditor.  Legal tax deductions of a photo business. Special Oklahoma taxes just for photographers.  Contract workers and when the IRS considers them your employees. Required state and federal paperwork. Six things you must know about collecting Oklahoma sales tax.  The Oklahoma “Use” tax and avoiding the crackdown on violators.

All about copyrighting, registering images, and model releases.  Avoiding stiff fines for illegal use of software even when you own the software.  And much, much more!  Don’t miss this program if you want to succeed in business and stay out of trouble—it’s essential!

Clem Wehner is a photography business owner with a solid background in business, management, and teaching. After a 21-year career as an Air Force pilot, master instructor, and educator, he retired as a Lieutenant Colonel. Clem was on the faculty of the Webster University Graduate School of Business, teaching business management at the post-graduate level. He later moved to the aerospace industry for 17 years as an executive Business and Program Manager. He also concurrently owned and operated a successful photography studio in Lawton for 15 years. He has served on several photographic organization boards of directors, is very active in the Professional Photographers of Oklahoma, and is the six-term president of the Photographic Society in Lawton, OK. He frequently teaches at the Oklahoma School of Professional Photography and PPO seminars, and has been an instructor of business and digital photography for more than 10 years at the technology center in Lawton, OK. He holds a Bachelor’s degree in Public Speaking and Journalism, a Bachelor’s degree in Education, and a Master’s degree in Business Management.
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